Dave's Listing Expectations in our Market

With our current market, one of my jobs as a listing agent is to consult with potential sellers about helping them decide when to list, pricing and marketing. Here are some general guidelines I use:

• I don't contract to take listings that are priced unreasonably based on our market.
• I educate potential sellers on the finer points or our current market, including the competition (actives), current contracts (pending sales) and past history (solds). I discuss absorption rate and price discounting.
• I try to focus on a home's amenities and value, not price.
• During the listing period (60 days), I continually communicate with my sellers based on their desires. My weekly marketing reports address NWMLS "hits", VisualTour@ views, emails and downloads, agent comments and market ratios.
• I analyze current market statistics and trends weekly.
• I strive to make my listings stand-out from the competition.
• I deal with reality, not fantasy.