What Is A Customer

Since I am the education chair for the Washington State Chapter of Certified Residential Specialist (WACRS), part of my duties include contracting for and monitoring all our classes. Even though I've attended the classes multiple times, I always get the newest ideas from other CRSs across the country.

The most recent class was held in Bellingham and I "picked up" a whole bunch of new ideas that I'll incorporate in my business. But I thought I'd share this one with you.

WHAT IS A CUSTOMER?

• Customers are the most important people in my business.
• Customers are not dependent on me. I am dependent on you.
• Customers are not an interruption of my work. You are the purpose of it.
• Customers do me a favor when they come in. I am not doing them a favor by waiting on them.
• Customers are part of my business--not outsiders. You are not just money in the cash register. You are human beings with feelings and deserve to be treated with respect.
• Customers are people who come to me with their needs and wants. It is my job to fill them.
• Customers deserve the most curteous attention I can give them. You are the lifeblood of this and every business. You pay my salary. Without you I would have to close my business. And I will not ever forget this!

Sometimes we overlook the obvious!